Google Algorithm and Hotel SEO
Today, we are taking you into playing an exercise where we will review Google Algorithm evolution to explain and justify latest SEO best practices in hotel industry. Google algorithm evolution…
How to increase your hotel’s presence on Google?
Posted by esarioin Hotel 2.0Google is always changing the way it presents websites on its search engine Results pages (SERP). On organic result, your website is described thanks to your : Title tags (in…
SEO and Web Marketing benefits of Rich snippets
Posted by esarioin SEORich snippets are still quite new and are in plain evolution. In this article, we will review how rich snippets can be useful to index website content on search engine…
Photos, pictures and images optimisation for search engines
Posted by esarioin SEOOptimising a web site with an SEO perspective means respecting coding standard to make sure search engine understand the information you are providing them. Let study into more details rules…
18 Key on-page SEO parameters
Posted by esarioin SEOAll key on-page SEO parameters to treat every page as a key landing page based on a strong theme of keywords and supported by appropriate Meta datas. On-page SEO consist…
What is the best URL length?
Posted by esarioin SEOIn order to have a good lenght for your URL, it is good not to have more than 3-5 words in your URL. According to Google?s Matt Cutts, if your…
How to write Meta Tags SEO friendly?
Posted by esarioin SEOThere are several types of Meta Tags, but the two most important ones are: Title and Meta Tag Description. Usually, those two Meta Tags are used by search engine to…
What are different Keyword Match Types?
Posted by esarioin SEMEven if all the search engines use the same concept of match types, there are few differences in their?specificity in all the three main search engines. The?three main keywords match…
How to have a site trusted by search engines?
Posted by esarioin SEOSearch Engines look for specific information on your website to be sure about your professionalism and if they can trust the information displayed on your site. There are some different…